If you want to achieve some sort of TDE or “The Diet Expert” status, you have to counsel people the right way.  You probably already know this.  After all, all experts are sized up based on how effective their advice is.  This is not a mystery.  This is not some sort of revelation.

Unfortunately, a lot of people are clueless about this.  They get taken in by branding.  They get taken in by brand cachet or the name recall and recognition of the expert they’re dealing with.  NOT surprisingly, they don’t get the kind of results they had hoped for.

Again, none of this is a surprise.  In fact, it’s like basketball.  If you get taken in by the history of a basketball team, it’s easy to become a very patient person.  Season after season, you hope and pray that your team will its act together, but they never do.  So season after season, they continue to disappoint you and you continue to spend time, effort, and money supporting the team.  Eventually, you get sick of it, but usually, at that time, you are a day late and a buck short.  You have wasted all that time.

The same applies to real TDE experts.  Real experts walk their talk.  They understand the weight loss equation backward and forwards.  In fact, they know it like the back of their hands.  They know that weight loss on paper is actually a simple proposition.  It really is a simple matter of calories in and calories out.

In other words, the number of calories you take in must be less than the number of calories you burn.   If this is true in your situation, you will lose weight.  It doesn’t matter what you eat.  It doesn’t matter what you do.  You will lose weight because the math is on your side.  Sounds pretty straightforward, right?  Sounds pretty simple.

Well, unfortunately, some diet “experts” are better salespeople than others.  They talk a good game.   They lead people down the wrong path and people still continue to adore them.

Other people, on the other hand, speak the unvarnished truth.  They stick to the math.  They focus on what is real.  They don’t hype.  They don’t exaggerate.  They don’t embellish.  And for all their pains and bother and trouble, they are rewarded with no following.

I know it sounds unfair but this is why you need to factor in your personal style.  You need to get out there and highlight the importance of physical activities and let it show in your marketing materials. This is how you become a true-blue TDE.  Not only would people know that you truly know your stuff, you will also be financially rewarded as well.

There is no glory and honor in being the smartest guy in the room when people don’t know it.  Most importantly, there’s really no big victory in truly knowing your stuff when you don’t get paid like somebody who truly knows his or her stuff.  Do you see how this works?  Do you see how everything fits in?  Good.  Focus on developing the right style based on solid values.